GALLERY 08: Ikea - The Slow Dance, Almost a Woman

The endline to this amusing spot begs the question 'Trop de meubles?' ('Too much furniture?'). It's a question the starring couple can certainly relate to. The scene is set with classic French music, the lights down low, a couple practising their dance steps. But the small, overfurnished room soon proves to be a hindrance to their romantic gestures. This is one of many local ads for Ikea running at the moment. One wonders why they adopt such a tailored approach when furniture is so universal.