GALLERY 08: Ikea - The Slow Dance, Almost a Woman

The endline to this amusing spot begs the question 'Trop de meubles?' ('Too much furniture?'). It's a question the starring couple can certainly relate to. The scene is set with classic French music, the lights down low, a couple practising their dance steps. But the small, overfurnished room soon proves to be a hindrance to their romantic gestures. This is one of many local ads for Ikea running at the moment. One wonders why they adopt such a tailored approach when furniture is so universal.


Product/client: Ikea

Agency: Leagas Delaney Paris Centre

8 rue Volney

Paris 75002


T: +33 1 42 96 62 96

F: +33 1 42 96 11 79

Creative Director: Pascal Gregoire

Art Director: Sebastien Pierre

Writer: Julien Rotterman

Agency Producers: Marie Massis, Sam Fontaine

Production company: Hungry Man

Grafton Mews

London W1R 3FD


T: +44 20 7287 8750

F: +44 20 7434 4422

Director: Hank Perlman

Producer: Adam Lyne

Post-production company: Digital Club


Sound Design: Chez Jean