GALLERY 08: Nike - Tailgating

Part of Wieden & Kennedy's campaign for Nike, which also includes 'Shaderunner' and 'Tag', 'Tailgating' does what so much of the brand's advertising has done before it - hits the street. The commercial uses basketball - probably the most popular urban sport in America's cities - to appeal to viewers. The lithe movements of the 'tailgater' are in themselves mesmerising and perfectly in tune with the laid back soundtrack.

Product/client: Nike

Agency: Wieden & Kennedy

224 Northwest 13th Ave

OR 97209 Portland, USA

T: +1 503 937 7000

Creative Directors: Dan Wieden, Hal Curtis

Art Directors: Andy Fackrell, Monica Taylor

Writers: Kash Sree, Mike Byrne

Agency Producer: Andrew Loevenguth

Production companies: Anonymous Content

8522 National Blvd.

Culver City 90232, USA

T: +1 310 558 3667

Producer: Shelly Townsend

Gorgeous Enterprises

23/24 Greek St

London W1V 5LG, UK

T: +44 20 7287 4060

Director: Tom Carty

Producer: Aris McGarry

Post-production companies: Method

1546 South Street

Santa Monica CA 90401

California, USA

T: +1 310 899 6500

Inferno Artist: Simon Scott

Sound Design: POP Sound

Mad River Post

2415 Main Street

CA 90405, USA

T: +1 310 392 1577

Editors: Emily Dennis, Lucas Eskin

Music: Dusty Springfield

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content