GALLERY 08: Pepsi - Half Second

Starring US baseball players Sammy Sosa and Ken Griffey Jr, Pepsi claims this ad is a tribute to the science of hitting. Special effects slow the ball down as hitter Griffey's thoughts turn to mundane concerns and half a second seems much longer - until he spots Sosa going for his Pepsi and halts him with a direct hit. Pepsi is an official sponsor of Major League Baseball in the US and this is the second Pepsi ad to make its debut on the internet and TV simultaneously.

Product/client: Pepsi

Agency: BBDO New York

1285 Ave of the Americas

New York

NY 10019 USA

t: +1 212 459 5000

f: +1 212 459 5092


Creative Director: Michael Patti

Art Director: Chris Cole

Writer: Mark Wegwerth

Agency Producer: Gene Lofaro

Production company: Pytka

916 Main St

Venice CA 90291


t: +1 310 392 9571

f: +1 310 392 5873


Director: Joe Pytka

Director of Photography: Joe Pytka

Post-production company: Crew Cuts Film & Tape, Inc

28 West 44th St

22nd Floor

New York NY 10036 USA

t: +1 212 302 2828

f: +1 212 302 9846


Editor: Sherri Margulies

Flame Artist: Johnny Semerad

Sound Design: Amber Music