GALLERY 08: VW Polo - Breakdown

Shot over two days by DP John Lynch and with precise editing from Orrick, this spot is subtle, eye-catching and typical of what we have come to expect from VW. Ledwidge directs with a style that steers clear of the cliches that beset this genre of film-making. The space and silence, for example, are particularly refereshing as we follow the protagonist's comical attempts to push-start a stalled lorry. The message is that he is yet another casualty of the rugged new Polo, who has let the toughness of the vehicle go to his head.

Product/client: VW Polo

Agency: BMP DDB

12 Bishops Bridge Rd

London W2 6AA

UK

T: +44 20 7258 3979

F: +44 20 7402 4871

Creative Director: Larry Barker

Agency Producers: Maggie Blundell, Rob Jack

Writer: Ewan Patterson

Production company: Harry Nash

Harry's House

27-29 Beak Street

London W1F 9RU

UK

T: +44 20 7025 7500

F: +44 20 7025 7501

email: firstnamesurname@harrynash.co.uk

Director: Ringan Ledwidge

Producer: Sally Humphries

Director of Photography: John Lynch

Post-production company: The Whitehouse

12-13 Kingly St

London W1R 5LD

UK

T: +44 20 7287 3404

F: +44 20 7287 9670

Editor: Richard Orrick

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