GALLERY 08: VW Polo - Tent

No-one speaks a word in these well written, and beautifully directed spots but the VW brand essence is distinctly audible.

Director Cokeliss achieved the understated and slightly surreal look using the talent of features cinematographer, Eduardo Serra (Jude, Wings of a Dove).

Meanwhile the believable characters are the result of both talent and good fortune, with Cokeliss spotting his ideal camper character at Lisbon airport prior to the shoot.

The ads, which air in Italy, perfectly sum up the 'no compromises' creative idea.

Product/client: VW Polo

Agency: DDB Milan

via Solari 11

20144 Milano


T: +39 02 581931


Creative Director: Enrico Bonomini

Agency Producer: Giuseppe Brandolini

Art Director: Enrico Bonomini

Writer: Steve Manero

Production company: New Partners Film Productions

via Bertani 10

20154 Milano


T: +39 02 3364 001


Producers: Andrea Ciarla

Michela Giordana

Production company: Godman

75 Wardour St

London W1F OTG


T: +44 20 7287 6755


Director: Barney Cokeliss

Producer: Jody Burrows

Director of Photography: Eduardo Serra, AFC

Post-production company: The Face

Via Monte Rosa, 64

20149 Milan


T: +39 02 4801 1294


Editor: Massimo Magnetti

Sound Design: Giancri; The Face