Gallery 09: Carlsberg - Subway

The aim of this spot was to show the most amazing journey in the world, and we think the director Kevin Thomas has come pretty damn close. Conveying all the colour, excitement and exoticism of foreign travel, the journey takes us from London to Rome, Moscow, Mumbai, Shanghai and Toronto. An identical train carriage was built at each destination, placed on the back of a truck and driven through the cities in order to capture the sights and sounds. Shooting most of the action in-camera lends the spot a very naturalistic feel.

Product/client: Carlsberg Breweries

Agency: Saatchi & Saatchi

80 Charlotte St

London W1A 1AQ


T: +44 20 7636 5060

F: +44 20 7637 8489

Agency Producer: Manuela Franzini

Art Director: Brian Connolly

Writer: Paul Domenet

Production company: Thomas Thomas

14/19 Great Chapel Street

London W1F 8FN


T: +44 20 7437 1112

F: +44 20 7437 1113


Director: Kevin Thomas

Producer: Philippa Thomas

Director of Photography: Alex Barber

Post-production company: The Mill

40-41 Gt Marlborough St

London W1F 7JQ


T: +44 20 7287 4041

F: +44 20 7734 8315


Editor: Brian Dyke; Brian Dyke Editing

Music: 'What a Wonderful World'; Joey Ramone; Sanctuary

Flame Artist: Neil Davies