GALLERY 09: Coca-Cola Japan What Are You?...

The second Fanta campaign in this issue of Campaign Screen won a Silver as part of the consumer TV under-20-seconds section of the One Show. The scenarios include a guy who strips a tree's bark to reveal Fanta cans and a mother and daughter pursued by the product. Another features a laser beam effect on the ocean. These kitsch and surreal spots achieve stand-out in the soft-drinks category.

Product/client: Coca Cola Japan

Agency: Hakuhodo

Grandpark Tower

4-1, Shibaura 3-chome

Minato-ku

Tokyo 108-8088

Japan

T: +81 3 5446 6161

F: +81 3 5446 4467

email: firstname.lastname@hakuhodo.co.jp

Agency Producer: Yasuhito Nakae

Creative Director: Yasuaki Iwamoto

Writer: Miksuaki Imura

Production company: AOI Advertising Promotion

Osaki New City Bldg #1

1-6-1 Ohsaki

Shinagawa-ku

141-8580 Tokyo

Japan

T: +81 3 3779 8010

F: +81 3 3779 2559

email: ipd@aoi-pro.co.jp

Director: Shunichiro Miki

Producer: Yasuhito Nakae

Post-production company: Imagica

4-10-4 Akasaka

Minato-Ku

Tokyo 107-0052

Japan

T: +81 3 3542 1681

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