GALLERY 09: Ikea - Game

A playful, airy spot featuring a girl and a boy jumping, climbing and generally enjoying themselves in an empty flat that's crying out to be filled with a Swedish furniture brand. Slick post makes the children look as though they are flying and gliding effortlessly around the parquet-floored apartment. The children are ideally cast and genuinely look like a brother and sister energetically playing. Are all Italian children this photogenic?


Product/client: IKEA

Agency: BGS D'Arcy

via Correggio 18

20149 Milano


T: +39 02 46791

F: +39 02 4818 633


Copywriter: Ricardo Chadwick

Art Director: Marco Maccagni

Agency Producer: Silvia Acquati

Production company: Motion Picture House

Via Moscati


20154 Milano


T: +39 02 310 3411

F: +39 02 310 341 500


Director: Jack O'Melli

Producer: Richard Ronan

Director of Photography: Alessandro Bolzoni

Post-production company: The Face

Via Monte Rosa, 64

20149 Milan


T: +39 02 4801 1294

F: +39 02 4982268


Giancarlo de Giorgio

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