GALLERY 09: Virgin Atlantic - Army Haircut

Following the 'Upper Class' campaign work we featured on Issues 16 and 20, here's another great execution of the simple premise that Virgin offers an unexpectedly luxurious service. Shot in an army base in Pretoria, a minimal budget was maximised with CGI composite shots for the helicopters and soldiers. Since the ad was set in the US, it proved difficult to find sufficient white military men (most of South Africa's own army are black). Some novel casting led to the barber being played by the owner of a local jazz club; his helper is the casting director's assistant.

Product/client: Virgin Atlantic

Agency: Network BBDO

Albury Road

North Block

Hyde Park Johannesburg

South Africa

T: +27 11 447 7111

F: +27 11 447 4529

email: janine.coletta@network.co.za

Creative Director: Mike Shalit

Art Director: Theo Ferreira

Writer: John Davenport

Agency Producer: Lisa Jaffee

Production company: Velocity Afrika

38 Wessels Road

Rivonia

2128 Johannesburg

South Africa

T: +27 11 807 0100

F: +27 11 807 1208

email: savannah@velocityfilms.com

Director: Erik Vanwyk

Producer: Bronwynne Hanger

Director of Photography: Vicci Turpin

Post-production company: Elevator

PO Box 117

Green Point

Cape Town 8051

South Africa

T: +27 21 421 8020

F: +27 21 421 8022

Editor: Kobus Loods

Sound Design: Cut & Paste Generation