GALLERY 10: BMW - Focus

Interesting for its European feel, this North American BMW spot through Fallon, Minneapolis features neat in-camera double exposures from Totino which were given added polish in post. Superb photography provides the backdrop as a driver recounts a journey travelled in the comfort of his BMW - then you realise he's telling the story to a perplexed couple merely asking for directions. This is a stylish and amusing ad given substance by the twist at the end.

Product/client: BMW

Agency: Fallon

50 South 6th Street

Minneapolis MN 55402


T: +1 612 321 2345

F: +1 612 758 2346


Agency Producers: Brian Di Lorenzo

Art Director: Chris Lange

Writer: Michael Hart

Production company: RSA Films

42-44 Beak St

London W1R 3DA


T: +44 20 7437 7426

F: +44 20 7734 4978


Director: Laurence Dunmore

Producer: Clarissa Troop

Director of Photography: Salvadore Totino

Post-production company: Upper Cut

10 South Fifth St

Suite 111


MN 55402


T: +612 371 8040

F: +612 371 8015


Editor: David Henegar


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