GALLERY 10: Dove - The Armpit Monologues

Are there really women out there who worship their armpits? According to this ad, a series of cameo clips of women eulogising about them, they do. Influenced by stage play The Vagina Monologues, it's a relief to discover that this spot is firmly tongue in cheek. "We have one brain, one heart and two of these ...," says one of the interviewees, pointing to her armpits. A rare glimmer of humour makes a welcome break from the serious testimonials traditionally associated with this genre.


Product/client: Dove Deodorant/Unilever

Agency: Ogilvy & Mather

33 Yonge Street

11th Floor


Ontario M5E 1X6


T: +1 416 367 3573

F: +1 416 363 2088

Creative Directors: Janet Kestin, Nancy Vonk

Art Director: Ian Letts

Copywriter: Michael Gelford

Agency Producer: Janet Woods

Production Company: Unsigned

Directors: Michael Gelford, Ian Letts

Post-production company: School

379 Adelaide Street West

2nd Floor

Toronto M5V 1S5



T: +1 416 907 9070

F: +1 416 907 9079

Editors: David Hicks, Johnathan Devries

Music: Diana Ganske

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