GALLERY 10: Seb Bank - Sailing

Swedish bank Seb's sponsorship of the Volvo Ocean Race is cleverly celebrated in this very funny spot directed by Pedro Romhanyi. A middle aged businessman loses his inhibitions and interprets Rod Stewart's classic in a men's room, only to discover with embarrassment that he is not alone. Agency Garbergs' script is inventive - the hand-drier becomes a sea breeze and the towel roller transforms into rigging. Actor Bob Mason, who featured in the short film 'Party People' in Campaign Screen issue 13, delivers a bravura performance.

Product/client: Seb Bank and Insurance

Agency: Garbergs Annonsbyra

Kungsgatan 88

PO Box 12666

112 93 Stockholm


t: +46 8 651 5151

f: +46 8 654 0321


Art Director: Stepan Lidstrom

Writer: Johan van der Schout

Agency Producer: Jessica Petterson

Production company: Outsider

2nd Floor

41-42 Foley St

London W1P 7LD, UK

t: +44 20 7636 6666

f: +44 20 7323 0242


Director: Pedro Romhanyi

Producer: Gareth Francis

Director of Photography: Tim Maurice-Jones

Post-production company: Rushes

66 Old Compton St

London W1V 4PA, UK

t: +44 20 7437 8676

f: +44 20 7734 3002


Editor: Graham Bird

Fire Artist: Derek Moore