GALLERY 11: Audi - Fish

Recent issues of Campaign Screen have shown how car commercials are becoming increasingly sophisticated and entertaining. Here's another example of an insightful strategy, clever script and elegant execution.

Beautifully animated car-sized fish glide lazily through an aquatically tinted city, gasping for breath and queuing at a service station to guzzle petrol, all brilliantly illustrating Audi's fuel efficiency message.

Framestore CFC completed the 3D photo-realistic fish in six weeks to produce this slick and striking spot.

Product/client: Audi

Agency: Bartle Bogle Hegarty

60 Kingly St

London W1R 6DS

T: +44 20 7734 1677


Creative Director: Russell Ramsey

Agency Producer: Helen Powlette

Art Director: Alex Grieve

Writer: Adrian Rossi

Production company: Gorgeous Enterprises

23/24 Greek St

London W1V 5LG

T: +44 20 7287 4060


Director: Frank Budgen

Producers: Paul Rothwell, Sisca Faulkner

Director of Photography: Alan Stewart

Post-production company: Framestore CFC

9 Noel St

London W1F 8GH

T: +44 20 7208 2600


Music: 'Pendulum' Universal

Inferno Artists: William Bartlett, Murray Butler, Ben Cronin, Avtar


Animations: Virgil Manning, Sophie Lodge, Gwilym Morris, Andrew Duffy,

Brendan Body, Craig Bardsley, Rosie Ashworth, Don Mahmood

CGI Superviser: Markus Manninen