GALLERY 11: BMW - Runner

A quirky, simple spot with a clever twist in strategy for car ads. The camera pans in on a man leaving his rural cottage, focusing on his trainers as he sets off down the road into a vast, deserted landscape. Are we watching another Nike ad? He runs for more than three years, stopping only when a BMW passes him on the lone road. Shot on location outside Madrid and the Canary Islands, the ad fulfils the brief: "To make the Canary Islands and mainland Spain look and feel like the USA."

Product/client: BMW

Agency: S,C,P,F

Calatrava 71

Barcelona 08017


T: +34 934 34 34 34

F: +34 934 34 34 35


Creative director: David Caballero

Agency producer: Luis Diguardi

Creative team: David Caballero, Rory Lambert

Production company: Alamo Films

C/Saxifraga No 1

28036 Madrid


T: +34 91 353 11 30

F: +34 91 353 1140


Director: Julio del Alamo

Producer: Juan Francisco Valderas

Post-production company: Telson

Alcal 518

28027 Madrid


T: +34 91 754 6700

F: +34 91 754 6724

Editor: Julio del Alamo

Sound design: Jingle Box


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus