GALLERY 11: BT - Bean Bags, Scream

The business-to-business sector is dry and difficult to visualise and often the creative solution is to use analogies. St Luke's however, opted for a darkly humorous approach which parodies New Age business and management techniques (including some of their own). These are simple and strong scripts, perfectly executed. Kleinman maintains simplicity using locked-off camera shots, and draws attention to some very natural performances, making the ridiculous scenarios strangely believable.

Product/client: BT

Agency: St. Luke's

22 Dukes Rd

London WC1H 9AB, UK

T: +44 20 7380 8888

F: +44 20 7380 8899

Creative Director: Alan Young

Art Director: Steve McKenzie

Writer: Rodrick Fenske

Agency Producer: Jo Charlesworth

Production company: Spectre

48 Beak Street

London W1R 3DA, UK

T: +44 20 7851 2000

F: +44 20 7851 2001


Director: Daniel Kleinman

Producer: Johnnie Frankel

Director of Photography: Ivan Bird

Post-production company: VTR

64 Dean St

London W1V 5HG, UK

T: +44 20 7437 0026

F: +44 20 7439 9427


Editor: Steve Gandolphi, Cut & Run

Sound Design: Nick Angell

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