GALLERY 11: Coke - Mer Blaxploitation, Film Noir

The last Mer spot we showed featured a woman giving birth to a pear. For its latest campaign however, agency Forsman and Bodenfors has replaced its surreal approach with a cinematic style. And yet the tongue-in-cheek attitude has thankfully been retained. In 'Blaxploitation' we see a 70s-style police chase, complete with split screens and groovy soundtrack, with the product used to revive the chubby cop. Meanwhile 'Film Noir' is a twisted take on a 1940s love story. The agency has managed to make the product the hero while ensuring the ads remain amusing and entertaining.

Product/client: Coca-Cola

Agency: Forsman & Bodenfors

Kyrogatan 48

411 08 Goteborg


T: +46 31 176 730

F: +46 31 138 353


Agency Producer: Charlotte Most

Art Director: Andreas Malm

Writer: Jonas Enghage

Production company: Mekano Film & TV

PO Box 278 37

115 93 Stockholm


T: +46 8 459 7300

F: +46 8 459 7399

Director: Jesper Ericstam

Producer: Stefan Falk

Director of Photography: Linus Sandgren

Post-production company: Syndicate

Drevgatan 53

11458 Stockholm


T: +46 8 55 52 49 00

F: +46 8 55 52 49 01

Editor: Nostromo/Gregers


'Film Noir'; Cosmo Studios

'Blaxploitation'; Niklas Bergwall, Niklas King