GALLERY 11: Durex - Square

In McCann-Erickson Manchester's Durex spot, Danny Kleinman creates a horde of human sperm eager to rush forward at the object of our protagonist's affection - a nervous looking girl. Fortunately a giant condom is at hand to trap the eager spermatozoa. Aimed at the most at-risk age group (16-24), the campaign accompanies the client's sponsorship of late night film screenings at the Odeon cinema chain. The result is both a funny condom ad and a quite penetrating - ahem - insight into male sexuality.

Product/client: Durex

Agency: McCann-Erickson Manchester

Bonis Hall Lane



Cheshire SK10 4EF


t: +44 1625 822 200

Creative Director: Dave George

Art Director: Neil Lancaster

Writer: David Price

Agency Producer: Sara Clementson

Production company: Spectre

48 Beak Street

London W1R 3DA, UK

t: +44 20 7851 2000

f: +44 20 7851 2001


Director: Daniel Kleinman

Producer: Bertie Miller

Director of Photography: Ivan Bird

Post-production company: Smoke & Mirrors

57-59 Beak St

London W1R 3LF, UK

t: +44 20 7468 1000

f: +44 20 7468 1001


Editor: Steve Gandolfi; Cut & Run

Flame Artists: Sean Broughton, Laura Ferdenzi