GALLERY 11: Magasin - Cave

A brand new campaign for this Danish shopping mall, featuring a married prehistoric cave couple arguing in unintelligible grunts, translated into subtitles. There are some impressive special effects, especially the masks of the cave couple, and genuine comic moments when the pair bicker like any modern couple. Strong casting and performance, as well as an attention-grabbing new strategy to promote the brand, will get this ad noticed. The spot was filmed in Majorca and only took one day to shoot.


Product/client: Magasin Department Store

Agency: Grey CPH,

Kr Berniklwsgad 1

4th Floor

1105 Copenhagen K


T: +45 3330 0100

F: +45 3330 0101

Art Director: Esben Sorensen

Copywriter: Claus Skytte

Agency Producer: Peter Ferslew

Production company: 100%, Denmark

T: +45 333 00120

Director: Martin Werner; Bacon

Producer: Peter Ferslew

Director of Photography: Jens Maasbel

Production company: Bacon CPH

Kronprinsessegade 2 2nd Floor, DK-1306 Copenhagen K


T: +45 70 20 22 86


Post-production company: Sonne, CPH

Sortedam Dossering 55

2100 Copenhagen


T: +45 35 37 44 77

F: +45 35 39 72 25

Editor: Nicolaj Monberg

Flame Artist: Thomas Dye

Music: Jonas Kragh


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