GALLERY 11: MTN - Taxi

This vibrant film shows in 30 seconds exactly what youth culture finds exciting about using mobile phones. Gray uses a simple story of "boy meets girl" to show how useful they've become in society, setting the film in a bustling city to a great reggae soundtrack. The good casting, wonderful mood and high production values add to the overall effectiveness of the ad, bolstered by a brand strategy revolving around the ICC Cricket World Cup.

Product/client: MTN

Agency: TBWA Hunt Lascaris Cape

PO Box 50085

V & A Waterfront

8002 Cape Town

South Africa

T: +27 21 419 3700

F: +27 21 254 203

Creative Director: Frances Luckin

Agency Producer: Jo Barber

Art Directors: Paul Anderson, Bruce Anderson

Writer: Nicholas Hulley

Production company: Velocity Afrika

38 Wessels Road


2128 Johannesburg

South Africa

T: +27 11 807 0100

F: +27 11 807 1208


Director: Greg Gray

Producer: Lorraine Smit

Director of Photography: Clive De Klerk

Post-production company: Orchestra Blue

Block B

Portswood Close Business Park

V & A Waterfront

Cape Town

South Africa

T: +27 21 418 4984

F: +27 21 418 4985

Editor: Ricky Boyd

Sound Design: Audio Lab