GALLERY 11: NCCRA - Self-exam

Director Bryan Buckley makes the most of a tricky subject in a pro bono campaign about colon cancer. The ads, created by GSD&M, turn what seems to be a serious health warning into a humorous campaign to get people talking. One shows a doctor and patient using double entendres to talk about the condition, while in another the doctor asks viewers to perform a self-examination. A clever approach, expertly handled.

Product/client: NCCRA

Agency: GSD&M

828 West Sixth Street

Austin TX 78703


T: +1 512 427 4736

F: +1 512 427 4780

Creative Directors: Tom Gilmore, Rich Tlapek, Allan Hannawell

Agency Producer: Dorothy Taylor

Art Director: Tim Cole

Production company: Hungry Man

428 Broadway

6th Floor

New York 10013

New York


T: +1 212 625 5600

F: +1 212 625 5699


Director: Bryan Buckley

Producer: Kevin Byrne

Director of Photography: Phillipe Rousselot

Post-production company: Bob + Sheila's Edit World

455 The Embarcadero

Suite 103

San Francisco 94111



T: +1 415 989 9123

F: +1 415 989 6023

Editors: Sheila Sweeney

Doug Brown