GALLERY 11: Orange - Football, Leo

Lowe Lintas metaphorically dramatises the journey text messages make to reach their recipients, demonstrating the potency of instant alerts. In 'Football' a player (Jason Euell, Charlton Athletic) runs through London to locate a fan and give him the latest score. 'Leo' is a little more surreal as living embodiments of signs of the zodiac move around a city. Tarsem's direction is as elegant and epic as ever and the product benefit is cleverly revealed in the twists at the end, rewarding the attentive viewer.

Product/client: Orange 277

Agency: Lowe Lintas & Partners

Bowater House

68-114 Knightsbridge

London SW1X 7LT, UK

T: +44 20 7584 5033

F: +44 20 7584 9557


Creative Director: Vince Squibb

Art Director: Damon Collins

Writer: Tony Barry

Agency Producer: Russell Benson

Production company:

140 Wardour Street

London W1F 8ZT, UK

T: +44 20 7432 6800

F: +44 20 7432 6899


Director: Tarsem

Producer: Tommy Turtle

Director of Photography: Brendan Galvin

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA, UK

T: +44 20 7287 4041

F: +44 20 7287 8393


Editor: Lisa Dunnings

Flame Artist: Angus Kneale

Sound Design: Johnny Burn; Wave