GALLERY 12: Ben - Wil & Ben

In order to show how the various summer promotions offered by Ben, the Dutch mobile phone company, can benefit heavy mobile phone users, we follow the life of someone who is permanently on the phone. It may be an obvious strategy but it has been brilliantly executed in a quirky style and with amusing details. Wil has mastered life with one hand perfectly, from one-handed tooth-flossing to squash. And who knows, the headband idea might just take off?

Product/client: Ben

Agency: KesselsKramer

Lauriergracht 39

1016 RG Amsterdam


T: +31 20 530 1060

F: +31 20 530 1061


Agency producer: Jacqueline Kouwenberg

Creative team: Karen Heuter, Tyler Whisnand

Patrick van der Gronde

Production company: Czar Films

Nieuwezijds Voorburgwal 46

1012 SC Amsterdam


T: +31 20 620 8601

F: +31 20 627 2429


Director: Toon Aerts

Producers: Eurydice Gysel, Marten Kuit

Director of photography: Lieven van Baelen

Post-production company: Hectic Electric

Keizersgracht 736



T: +31 20 330 8250

F: +31 20 330 8251

Editor: Jono Griffith

Flame artist: Ton Habraken

Sound design: Wim Vonk Sound Productions

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content