GALLERY 12: Castrol - Loser

Shot by English cinematographer David McDonald in the grungier parts of Mumbai, 'Loser' shows a downtrodden soul who gains self-respect when he starts using Castrol in his bus' engine. The commercial represents a change of direction for the client, whose previous campaigns have been much more hard-sell. Director Prasoon Pandy aimed for a Charlie Chaplin feel for his protagonist and the spot certainly makes a change from the engine-fixated tack of most motor oil ads.

Product/client: Castrol

Agency: Ogilvy Mumbai

Trade Centre, Kamla Mills Compound

Senapati Bapat Marg

Lower Parel

Mumbai 400 013

Mumbai Maharashtra

India

T: +91 22 491 3877

F: +91 22 491 3838

Creative Director: Abhijit Avasthi

Art Director: Suzanne Merwanjee

Writer: Abhijit Avasthi

Production company: Highlight Films

Raj Mahal Basement

33 Altamount Road

400 026 Mumbai

India

T: +91 22 387 5454

F: +91 22 387 4510

email: highlightfilms@vsnl.com

Director: Prasoon Pandey

Producer: Cyrus Pagdiwala

Director of Photography: David McDonald

Post-production company: United Studios Ltd.

Dr E Moses Road

18 Bombay

India

T: +91 22 496 5322

F: +91 22 496 5306

Editor: Shyam Salgaonkar

Music: Ehsaan Noorani, Loy Mendonca

Fire Artist: Shyam Salgaonkar

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