GALLERY 13: Amstel - Looking After

The three guys in this commercial were first used in an Amstel campaign in 1998. They proved so loveable and easy to identify with, that they became the face of the brand and have now starred in more than 30 commercials. Aiming to maintain the association of Amstel with friendship, the latest ad shows the trio dealing with a post-holiday trauma. Well-observed scenarios and convincing performances mean this long-running campaign remains a hit.

Product/client: Amstel

Agency: PMSvW/Young & Rubicam

Frans van Mierisstraat 92

1071 RZ Amsterdam


T: +31 20 570 6666

F: +31 20 671 1515

Creative Director: Marcel Hartog, Jeroen van Zwam

Art Director: Michael Keser

Writer: Jaap Langenberg

Agency Producer: Arjan Oosterveer

Production company: Czar Films

Nieuwezijds Voorburgwal 46

1012 SC Amsterdam


T: +31 20 620 8601

F: +31 20 627 2429


Director: Bart Timmer

Producer: Sytske Rijkens

Director of Photography: Joost van Gelder

Post-production company: Condor Post Production

Willemsparkweg 80

1071 HL Amsterdam


T: +31 20 671 2600

F: +31 20 675 0924


Editor: Marc Bechtold

Sound Design: Roger van Straaten; Wim Vonk Sound Productions