GALLERY 13: Hot Docs - Furry Cowboy

Another amusing and original spot for the Toronto International Documentary Film Festival (see Campaign Screen 20, 'Everyone Loves an Actor'). Presented as a trailer for a Hollywood blockbuster, we witness the heroic escape of 'Furry Cowboy' from the clutches of his evil enemies. The deadpan way in which this mean bunch is presented is hilarious, as are the antics of the hero. A clever combination of wit and irony.

Product/client: Hot Docs

Agency: Young & Rubicam

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Creative Director: John Farquhar

Agency Producer: Diane Kirk

Art Director: Allan Mah

Writer: Patrick Scissons

Post-production company: School

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Editor: Griff Henderson