GALLERY 13: Opel N-joy - Semi Trailer

This spot has all the trappings of the average car commercial - beautiful landscape, stretching road and enthusiastic drivers - but with a twist. It features a group of hitchhikers who hail a transporter loaded with a shipment of Opels. But their eventual mode of transport proves to be a far cry from a downbeat lorry cab. Director Van Rensburg follows through on a strategy designed to attract the brand's quirky, fun-loving target audience, and also manages to showcase the South African landscape to its best advantage in the process.

Product/client: Opel N-joy

Agency: McCann-Erickson Frankfurt

Grobeta er Hasenpfad 44

60598 Frankfurt am Main


T: +49 69 605070

F: +49 69 6050 7666

Agency Producer: Meike Rubesam

Art Director: Jero van Meergen

Writer: Christof Jerg

Production company: Freshwater Films

PO Box 2210

29a Delarey Road

2128 Rivonia

South Africa

T: +27 11 463 8770

F: +27 11 463 8769


Director: Lourens van Rensburg

Producer: Justine Hart

Director of Photography: Tony Mitchell

Post-production company: Prime Cut Post Production

PO Box 336


2123 Johannesburg

South Africa

T: +27 11 784 9391

F: +27 11 883 8844