GALLERY 13: Pilsner Urquell - Olympics

This spot simply and cleverly highlights Pilsner Urquell's, sponsorship of the Czech national curling team at the Winter Olympics in January. Visually smooth and sophisticated, the ad echoes the supposed profile of the target market. It took the directorial duo Sandalz several takes to get the sliding and rotating bottles to glide across the bar - a process which was aided by strings.

Product/client: Pilsner Urquell/SAB

Agency: Leo Burnett Prague

Nad Vysinkou 15

150 00 Praha 5

Czech Republic

T: +420 2 5731 0506

F: +420 2 5732 1563


Creative Director: Basil Mina

Art Director: Paolo Grippa

Writers: Petr Voborsky, Vera Cesenkova

Agency Producer: Nikola Lapackova

Production company: Armada

Na Zderaze 15

120 00 Prague 2

Czech Republic

T: +420 221 904444

F: +420 2 21 904300

Director: Sandalz

Producers: Pavel Picek, Filip Strovy

Director of Photography: Alexander Surkala

Post-production company: U.P.P.

Zitomirska 9 Street

Vrsovice Prague

Czech Republic

T: +420 2 7172 2121

Editor: Alcis Fisarek;MAT

Flame Artist: Jan Maliri

Sound Design: Pavel Rejholec;Cine Masound Prague