GALLERY 14: Boots - Knockout

This ad is exceptional for the beauty category, which tends to produce wallpaper advertising - albeit beautiful to look at. It's a brave script and full marks to the client for giving it the all-clear. The script is brilliantly executed by Carty, who manages to capture realistic, credible performances using clever methods. None of the actors knew the script and their expressions of bewilderment were achieved by asking them a series of cheeky questions.

Country

Product/client: Boots

Agency: JWT London

1 Knightsbridge Green

London SW1X 7NW, UK

T: +44 20 7656 7000

F: +44 20 7656 7010

email: firstname.lastname@jwt.com

Creative Directors: Alistair Wood

Copywriter: Stephen Clarke

Art Director: Serge Pennings

Agency Producer: Paul Fenton

Production company: Gorgeous Enterprises

23/24 Greek St

London W1V 5LG, UK

T: +44 20 7287 4060

F: +44 20 7287 4994

email: gorgeous@gorgeous.co.uk

Director: Tom Carty

Producer: Ciska Faulkner

Director of Photography: Steve Chivers

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA, UK

T: +44 20 7287 4041

F: +44 20 7287 8393

email: andy@mill.co.uk

Music: Donna Summer

Sound Design: Jungle

Flame Artist: Chris Knight

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