Gallery 14: SAS - The Deal

Kitsch music is the ideal accompaniment to the farcical action in this latest spot for Scandinavia's airline. Two businessmen begin by, rather pathetically, fighting over a newspaper, and rapidly descend into some quite extreme behaviour. Again, it's a simple idea which effectively portrays the airline's emphasis on the best deals. Dougal Wilson gets great performances out of these uptight businessmen.

Product/client: SAS

Agency: Lowe Brindfors AnnonsbyrA

PO Box 6518


Birger Jarlsgatan 57a

113 83 Stockholm


T: +46 8 5662 5500

F: +46 8 5662 5700


Creative Director: Johan Nilsson

Agency Producer: Anders Gernandt

Art Director: Magnus Lowenhielm

Writer: Totte Stub

Production company: Blink Productions

181 Wardour St

London W1V 3FB


T: +44 20 7494 0747

F: +44 20 7494 3771


Director: Dougal Wilson

Producer: Nick Glendinning

Director of Photography: Carl Nielsson

Post-production company: STO.PP


Odengatan 104

113 22 Stockholm


T: +46 8 50703500

F: +46 8 327722


Editor: Thomas Lagerman

Music: Jean-Paul Wall; MIC Studios

Flame Artist: Magnus Stromfelt