GALLERY 14: Volvo - Water Hazard

The intriguing thing about this clip is that it doesn't feel like a car ad until near the end. Spared are the cliff-side speed chases and panoramic bonnet shots usually favoured by car brands. Although the girl's eccentricity is amusing - a far cry from the stereotype of the safety obsessed Volvo driver - the connection between that and the car suggests that Volvo drivers are eccentric. Do Volvo's existing and potential customers really want to be branded eccentric? Oh well, at least the car's got a great big boot.

Product/client: Volvo V70

Agency: Forsman & Bodenfors

Kyrogatan 48

411 08 Gothenburg

Sweden

T: +46 31 176 730

F: +46 31 138 353

email: mail@fb.se

Agency Producer: Charlotte Most

Art Directors: Andreas Malm, Mikko Timonen, Anders Eklind

Writers: Filip Nilsson, Johan Olivero

Production company: Atmosfar Productions

Hallsingegatan 12

113 23 Stockholm

Sweden

T: +46 8 694 9290

F: +46 8 694 9295

email: firstname.lastname@atmosfar.se

Director: Jorgen Loof

Producer: Pelle Ohrgren

Director of Photography: Stephen Keith Roach

Post-production company: STO.PP

Stockholmpost-produktion

Odengatan 104

113 22 Stockholm

Sweden

T: +46 8 50703500

F: +46 8507327722

email: mail@stopost.se

Editor: Niclas von der Berg; Von Der Berg Production

Music: Boozoo Bajon

Topics