GALLERY 15: Ikea - Fitness

Forsman & Bodenfors have once again created a neat story to demonstrate the problem-solving nature of Ikea. We witness a family moving into a rather spartan beach hut. This, seemingly, is not an issue, until the fitness crew appear and our protagonist is forced to confront his lifestyle. But thanks to Ikea, he doesn't have to change his life too dramatically. A strong performance from the lead character helps make this a memorable spot.

Product/client: Ikea Sweden

Agency: Forsman & Bodenfors

Kyrogatan 48

411 08 Gothenburg


T: +46 31 176 730

Creative Director: Filip Nilsson

Art Director: Karin Jacobsson

Writer: Fredrik Jansson

Agency Producer: Charlotte Most

Production company: Anders Skog Films

Fyrverkarbacken 21

112 60 Stockholm


T: +46 70 512 8097

Director: Anders Skog

Producer: Sonia Maggioni

Director of Photography: Fredrik Callinggird

Post-production company: The Chimney Pot

Inkognitogt. 8

0258 Oslo


T: +47 22 13 51 70

Editor: Anders Skog;Anders Skog Films

Music: Adam Norden, Jean-Paul Wall

Flame Artist: Quentin

Sound Design: MIC Studio, Stockholm

Post-production company: The Mill

40-41 Great Marlborough Street

London W1V 1DA, UK

T: +44 20 7287 4041