GALLERY 15: John Smith's Monsters, Babies, Ball Skills

It's goodbye cardboard cut-out man and hello British TV comedian Peter Kay in this all-new campaign to dramatise the virtues of John Smith's no-nonsense approach to life. Launching during the Champions League final, these blunt yet entertaining spots should be a major hit with the target audience. They should also boost the ailing bitter market, which has lost almost a quarter of 18-34-year old drinkers during the period 1998-2001. A top performance by Kay, beautifully directed by Kleinman.

Product/client: John Smith's

Agency: TBWA/London

76-80 Whitfield St

London W1P 5RQ


T: +44 20 7573 6666

F: +44 20 7573 6622


Creative Director: Paul Silburn

Agency Producer: Diane Croll

Creative Teams: Paul Silburn, Rob Webster, Chris Kelly, John Allison,

Chris Bovill

Production company: Spectre

48 Beak Street

London W1R 3DA


T: +44 20 7851 2000

F: +44 20 7851 2001


Director: Danny Kleinman

Producer: Johnnie Frankel

Director of Photography: Denis Crossan

Post-production company: The Mill

40-41 Gt Marlborough St

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7734 8315


Editor: Steve Gandolfi

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus