GALLERY 15: Mini - Hotel, Punch

According to Jung von Matt, this campaign is ground-breaking since it marks the first time that Germany has been responsible for a global car launch. Spanning Africa, Japan and Europe, the ads have universal appeal by means of their simplicity, humour and visual style. Centred around the international slogan "Is it love?", the ads show how attached people can get to the new Mini. 'Punch' was a particularly hard sell, not only because of its violence but because of the sense of danger conveyed. Fortunately, the client could see its funny side.

Product/client: Mini

Agency: Jung von Matt an der Alster

Glasshutten Str 38

20357 Hamburg


t: +49 40 431 3530

f: +49 40 432 12121


Creative Directors: Oliver Voss, Deneke von Weltzien

Art Director: Julia Meyrau

Writer: Alex Weczerek

Agency Producer: Mark Rota

Production company: Propaganda Films

940 N. Mansfield Av

Hollywood CA 90038


t: +1 323 993 2020

f: +1 323 802 7150


Director: Dante Ariola

Producers: Nathalie Hill, Jani Guest

Director of Photography: Max Malken

Post-production company: The Quarry

26-28 Brewer St

London W1R 3FW, UK

t: +44 20 7437 4961

f: +44 20 7437 1491

Editor: Joe Parsons

Music: The Sea and Cake; "I Missed the Glance"; Thrill Jockey Records

Flame Artist: Tom Sparks; Regroup

Sound Design: Wave


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