GALLERY 15: Private View - Telia

"This latest ad for Swedish Telephone company sells the possibility of changing lines while talking in a funny and very humane way. I find it appealing because it's a testament to the eternal drama between men and women. Lovers or friends or both? It's a very simple idea with an extremley effective execution. A special thanks to the director who refrained from overworking the scenario. The main strength of this ad is that there's a lot of truth in it, even though I'm a man and hate to admit it."