GALLERY 15: Stefanel - Boom Boom Circus

This spot has the look and feel of a Diesel ad - stylishly shot with a surreal twist - which is not surprising as it was penned by Joakim Jonason. The former creative director of Paradiset DDB and a Cannes Grand Prix winner for Diesel, Jonason launched this agency Made, in May this year. An off-shoot of Leo Burnett Worldwide, the agency's other clients include Bjorn Borg underwear and J Lindeberg. This Stefanel ad is an interesting re-positioning of the brand, which aims to attract a younger, more fashion-conscious crowd.

Product/client: Stefanel

Agency: Made

60 Sloane Ave

London SW3 3XB


T: +44 20 7591 9800

F: +44 20 7591 9801

Creative director: Joakim Jonason

Agency producer: Maria Tamander; Milkyway

Creative team: Joakim Jonason

Tove Langseth

Production company: acne



Directors: Jesper Kouthoofdt, Henrik Sundgren

Producer: Anna Hashmi

Director of Photography: John Mathieson

Post-production company: STO.PP


Odengatan 104

113 22 Stockholm


T: +46 8 50703500

F: +46 8507327722


Music: Magnus Carlson; Housework

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