GALLERY 16: Carling Rewarding, Frustrating

Basic football fan psychology is humorously over-dramatised to show the lengths that avid football fans will go to in order to watch live games. This new campaign hopes to maintain Carling's presence in football, a game with which the brand has enjoyed a long-term relationship. The campaign capitalises on World Cup hysteria and launches during the England v Sweden World Cup game. These are well-written, amusing scenarios which feature spot-on casting and great comic timing.

Product/client: Carling

Agency: The Leith Agency: 1-4 Vigo Street

London W1X 1AH


T: +44 20 7758 1400

F: +44 20 7434 3280


Creative Director: John Messum

Agency Producer: Emma Johnston

Creative: John Messum

Production company: Thomas Thomas

14/19 Great Chapel Street

London W1F 8FN


T: +44 20 7437 1112

F: +44 20 7437 1113


Director: Kevin Thomas

Producer: Phlippa Thomas

Director of Photography: Bob Pendar Hughes

Post-production company: The Mill

40-41 Gt Marlborough St

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7734 8315


Music: 'Wild Thing'; The Troggs;EMI

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