GALLERY 16: Fakta - Aisle

A three-day shoot created 11 spots in total, all focusing on the convenience of Fakta as the quintessential shopping experience. The message is that one's shopping needs can be met in five minutes because of the small size and helpful layout of Fakta stores. In 'Aisle' we see this principle reversed as Fakta employees tease a customer to stay longer on site. DV cameras were employed to capture the natural feel as the comedy unfolded. The raw look of the Scandinavian style works very well in these spots.

Product/client: Fakta

Agency: Grey Worldwide

Studstage 29

DK 8100



T: + 45 7027 1100


Creative Director: Per Pedersen

Art Director: Martin Storgaard

Writer: Haken Vihaug

Production company: B&W Film

Ostergarde 17-19

3rd floor 1100

Kobenhavn N


T: +45 33 150545

F: +45 33 150529

email: martin@bw/

Director: Jan Gleie

Producer: Berglund

Director of Photography: Adam Morris Philp

Post-production company: Sonne

Sortedam Dossering 55

2100 Copenhagen y


T: +45 35 37 44 77

F: +45 35 39 72 25

Editor: Jesper Osmund

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