GALLERY 16: Ultimate TV - PEVR

Gentlemen; how do you watch your favourite sport and talk to your girl simultaneously - without missing a critical moment? You install Ultimate TV which digitally records satellite television. This way you get to watch what you want when you want - and keep her happy. The comedic acronym 'PEVR' is used in this spot to demonstrate how the product fits into everyday life, with an off-the-wall Kojak-like character commentating. Great casting and performances makes this technology appealing and relevant.

Product/client: Microsoft Ultimate TV

Agency: Venables, Bell & Partners

717 California Street

CA 94117 San Francisco



T: +1 415 288 3300

F: +1 415 421 3683

Creative Directors: Paul Venables, Greg Bell

Art Director: Greg Bell

Writer: Paul Venables

Agency Producer: Craig Allen

Production company: Hungry Man

428 Broadway

6th Floor

New York NY 10013


T: +1 212 625 5600

F: +1 212 625 5699


Director: Hank Perlman

Producer: Laura Heflin

Director of Photography: Russell Carpenter

Post-production company: The Whitehouse

530 Wilshire Blvd,

Suite 400

CA 90401 Santa Monica



T: +1 310 319 9908

F: +001 310 319 9905

Editor: Rick Lawley

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