GALLERY 17: Aristoc - Bum Note

Aristoc's last ad was original, stylish and award-winning and may have proved a tough act to follow for its agency. But here, Miles Calcraft Briginshaw Duffy has equalled, if not topped, its previous work. Beautifully shot once again by Thwaites, the ad is themed around film motifs. This is not only a stylistic device, but also an attempt to appeal to the target audience of cinema-goers. The chosen theme, music, wittily portrays the strapline. But playing out of tune proved tricky for these professional musicians who managed to make even bum notes sound harmonious.

Product/client: Aristoc

Agency: Miles Calcraft Briginshaw Duffy

Royalty House

72-74 Dean St

London W1D 3SG, UK

T: +44 20 7534 2626

F: +44 20 7534 2600

Creative Directors: Paul Briginshaw, Malcolm Duffy

Art Director: Paul Briginshaw

Writer: Malcolm Duffy

Production company: Gorgeous Enterprises

23/24 Greek St

London W1V 5LG, UK

T: +44 20 7287 4060

F: +44 20 7287 4994

email: gorgeous@gorgeous.co.uk

Director: Peter Thwaites

Producer: Flora Fernandez-Marengo

Director of Photography: Carl Oskarsson

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL, UK

T: +44 20 7434 3100

F: +44 20 7437 3951

email: mailbox@moving-picture.com

Editor: Paul Watts;The Quarry

Flame Artists: Danny Etherington, Paul O'Shea