GALLERY 17: Aristoc - Wallet

The art of telling a story in 20-seconds has been beautifully mastered by the agency behind this spot. Shot on an icy day in London's Canary Wharf, the ad shows a man struggling to fit his girlfriend's photo into his wallet. His solution - ripping off her head to leave only her lovely long legs, could be deemed sexist. However, the protagonist is so endearing and his act ultimately good-natured, that you can't help but smile at this sweet and simple humour.

Product/client: Aristoc

Agency: Miles Calcraft Briginshaw Duffy

Royalty House

72-74 Dean Street

London W1D 3SG


T: +44 20 7534 2626

F: +44 20 7534 2600


Creative Directors: Paul Briginshaw, Malcolm Duffy

Art Director: Paul Briginshaw

Writer: Malcolm Duffy

Agency Producer: Fiona Marks

Production company: Gorgeous Enterprises

23/24 Greek St

London W1V 5LG


T: +44 20 7287 4060

F: +44 20 7287 4994


Director: Peter Thwaites

Producer: Flora Fernandez-Marengo

Director of Photography: Stuart Graham

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL


T: +44 20 7434 3100

F: +44 20 7437 3951


Editor: Sam Sneade

Flame Artist: Paul Bayliss

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