GALLERY 17: Cannes Contenders - Fox Sports

Fox Sports once again opts for violent humour in this hilarious campaign which many are predicting will be a winner at Cannes. The ads centre around the tough nature of ice-hockey and feature poor unsuspecting individuals who are the victims of painful injuries. Expert direction ensures the scenarios and performances are believable - so much so, they made us squeal in sympathy.

Client/Title

Fox Sports/'Ice Hockey'

Agency: TBWA Chiat/Day California

5353 Grosvenor Road

Los Angeles CA 90066

USA

T: +1 310 305 5000

F: +1 310 305 6000

Creative Directors: Chuck McBride, Todd Grant

Agency Producer: Richard O'Neill

Art Directors: Eric King, Ben Nott

Writers: Eric King, Susan Treacy

Production company: Morton Jankel Zander

2201 Carmelina Av

Los Angeles CA 90064

California

USA

T: +1 310 826 6200

F: +1 310 826 6219

email: mjz@mjz.com

Director: Rocky Morton

Producer: Betsy Oliver

Post-production company: Nomad Editing Company Inc

1661 19th Street

Santa Monica 90404

California

USA

T: +1 310 828 4999

F: +1 310 828 3950

email: assistants@nomadedit.com

Editor: Tom Muldoon

Sound Design: POP Sound