GALLERY 17: Observer Bar Guide - Mission

Scenes of destruction, slow-motion shots of riot vans, and the presence of a stoic reporter initially fool us into thinking this is a sober spot aimed at serious newspaper readers. However, we shouldn't be any more fooled by appearances than the broadsheet that the spot is advertising. The twist, which you genuinely don't see coming, is that The Observer, with supplements such as its Bar Guide, is a paper for the younger generation too.

Product/client: Bar Guide/Observer

Agency: Mother

200 St Johns St

London EC1V 4RN


T: +44 20 7689 0689

F: +44 20 7689 1689


Creative Director: Robert Saville

Agency Producer: Janine Leyy

Art Director: Juan Cabral

Writer: Sebastian Wilhelm

Production company: The Brave Film Company

Fifth Floor

Fenton House

55-57 Gt Marlborough Street

W1F 7JX London


T: +44 20 7439 3093

F: +44 20 7439 3192


Director: Peluca

Producer: Jess Ensor

Director of Photography: Jess Hall

Post-production company: FrameStore CFC

9 Noel St

London W1V 4AL


T: +44 20 7208 2600

F: +44 20 7208 2626


Editor: James Rose; NWH

Sound Design: Andy; Scramble


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