GALLERY 17: Private View - Danish Pharmaceutical Association

"This ad shows all the disadvantages involved in having a child, but at the same time the kids look so adorable it's hard to resist.

It's a beautifully shot ad that's extremely sensitively handled. When you see the five episodes of small children running around causing chaos in your house, but looking so cute doing it, you can't but help fall in love with them. This ad won an Arnold Advertising Award this year for strong direction, and was shot in Denmark."

Client/Title: Danish Pharmaceutical Association/'Pregnant'

Agency: Propaganda/McCann

Gothersgade 12

1123 Kobenhavn K

Denmark

T: +45 33 13 19 99

F: +45 33 13 17 77

email: info@propaganda.dk

Art Director: Hanne Schmidt

Writer: Frederik Preisler

Production company: Moland Film Company

Langebrogade 6e

1411 Copenhagen

Denmark

T: +45 32 961 246

email: moland@moland.dk

Director: Stefan Treschow

Producer: Christiern Topsoe

Director of Photography: John Anderson

Post-production company: Moland Film Company

Langebrogade 6e

1411 Copenhagen

Denmark

T: +45 32 961 246

email: moland@moland.dk

Editor: Mogens H Christiansen

Music: 'Skinny'; Rik Carter; Match Music Scandinavia

Flame Artist: Steen Lyders; Destiny

Sound Design: Thomas Langballe

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