GALLERY 17: Uniceaf - Boys in Snow

This unusual ad for Unicef is a brilliant evocation of a harsh, unforgiving landscape and man's vulnerability when pitted against it. It's a visually stunning piece which leaves us in no doubt about the intense struggle of the lone figure against the cruel wind. The viewer's emotions are further stirred when it is dramatically revealed that the bundle the boy is carrying is, in fact, his younger brother. A powerful piece, sensitively handled.

United Kingdom

Product/client: Unicef

Agency: TBWA/GGT Direct

82 Dean St

London W1D 3HA


T: +44 20 7573 6666

F: +44 20 7573 6622


Art Director: Tony Clewett

Copywriter: Mandy Duffy

Agency Producer: Alison Fraser

Production company: RSA Films

42-44 Beak St

London W1R 3DA


T: +44 20 7437 7426

F: +44 20 7734 4978


Director: Jim Weedon

Producer: Sally Oldfied

Director of Photography: Karl Oskarsson

Post production company: Peepshow

58 Frith St

London W1D 3JQ

T: +44 20 7434 9555

F: +44 20 7434 9444

Editor: Jim Weedon

Music: Sound Vandal

Amber Music:


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