GALLERY 18: BBC4 - Shelley, McEwan

BBC Four is the BBC's new channel dedicated to arts and culture and its promotional campaign - a series of three commercials - proves suitably high-brow. 'McEwan' is a visually striking and ominous piece which uses double exposure to juxtapose images of the landscape with images inside author Ian McEwan's head. Note also the creative sound design. 'Mary Shelley' is an equally haunting evocation of a writer's mind, and likewise captures the viewer's attention whenever it appears on screen.

Product/client: BBC4

Agency: BBC Broadcast

London

UK

Creative Director: Ruth Shabi

Agency Producer: Sam Allison

Art Director: Anton Ezer

Writer: Ben Friend

Production company: BBC Broadcast

London

UK

Directors: Daniel Barber ('Shelley'); Michael Geoghegan ('McEwan')

Producer: Sam Allison

Directors of Photography: Stephen Blackman ('Shelley'); Robbie Ryan

('McEwan')

Post-production company ('Mc Ewan')

The Mill

40-41 Gt Marlborough St

London W1V 1DA

UK

T: +44 20 7287 4041

F: +44 20 7734 8315

Editor: John Mayes at Marshall Street

Flame Artist: Judy Roberts

Sound Design: Raj at Grand Central

Post-production company ('Shelley')

Smoke & Mirrors

57-59 Beak St

London W1R 3LF

UK

T: +44 20 7468 1000

F: +44 20 7468 1001

Editor: Duncan Shepherd; Final Cut: Flame Artist: Sean; S&M

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