GALLERY 18: CFL - Run in the Woods

Bensimon Byrne D'arcy's creatives must have had a field day with these comic rants at the expense of two Canadian Football League teams, Toronto and Winnipeg. Wade Sherman achieves truly demented yet strangely believable performances from his livid fans and only gradually reveals that they are to be punished for their insults. There are five other spots lambasting the remaining teams apart from British Columbia, whose spot was deemed too excessive to run.

Product/client: Canadian Football League

Agency: Bensimon Byrne D'Arcy

2 Bloor Street West

14th Floor


Ontario M4W 3R3


T: +1 416 922 2211

F: +1 416 922 8590

Creative Director: Glen Hunt

Art Director: Jamie Way

Writers: Glen Hunt, Joe Musicco, Troy Palmer

Agency Producer: Lori Estabrooks

Production company: Spy Films

49C Spadina Av.


Ontario M5V 2J1


T: +1 416 979 7797


Director: Wade Sherman

Producer: Samantha McLaren

Director of Photography: Sean Valentini

Post-production company: Toybox Motion Control/Visual Effects

19 Cassels Av.


Ontario M4E 1X9


T: +1 416 698 6722


Editor: Alison Gordon;School Editing

Music: Grayson Matthews Studio Design

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