GALLERY 18: Cricket World Cup - Long Off, Caught Out ...

In order to generate a wide audience for the world cup cricket matches, a campaign was launched to educate non-cricket fans and explain some of the jargon. Eleven ads were produced altogether, each of which demonstrate a cricket term in a simple, no-nonsense and humorous way. The key is in the believable performances with 'long off' proving to be a real stomach-churner and 'caught out' a scene of utter embarrassment.

Product/client: Cricket World Cup

Agency: TBWA Hunt Lascaris

PO Box 785203

Sandton

2146 Johannesburg

South Africa

T: +27 11 884 0570

F: +27 11 883 7624

email: maeloo@tbwa.co.za

Creative Directors: Theo Ferreira, Sue Anderson

Agency Producer: Jo Barber

Art Director: Lapeace Kakaza

Writer: Cindy Lee

Production company: Velocity Afrika

38 Wessels Road

Rivonia

2128 Johannesburg

South Africa

T: +27 11 807 0100

F: +27 11 807 1208

email: nicola@velocityfilms.com

Director: Greg Gray

Producer: Lorraine Smit

Director of Photography: Werner Maritz

Post-production company: Visual Assault

Ste 18

Postnet XII

2015 Birnam Park

South Africa

T: +27 11 268 0710

F: +27 11 268 0719

Editor: James Hosking

Sound Design: Paul Baxter

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content