GALLERY 18: ESPN - Lance

This understated yet effective spot opens on the ESPN head office with dimming lights. A worker heads to the basement, opening a door marked 'Danger High Voltage' to reveal cycling champion Lance Armstrong wiping his brow. Amusingly, his bike is connected to the building's electric generator - the athlete's pause for oxygen has blacked-out the building. Lance apologises, then commences cycling again. Simple documentary style filming, good direction and competent acting clinches the moment.

Product/client: ESPN Sportscenter

Agency: Wieden & Kennedy NY

150 Varick Street,

7th Floor

New York NY 10013

USA

T: +1 917 661 5200

F: +1 917 661 5500

Creative Directors: Ty Montague, Todd Waterbury

Art Director: Tedd Royer

Writer: Jeff Bitsack

Agency Producer: Chris Noble

Production company: Hungry Man

428 Broadway

6th Floor

New York, NY 10013

USA

Director: David Shane

Producer: John Towse

Director of Photography: Joe DeSalvo

Post-production company: Mackenzie Cutler

907 Broadway

5th Floor

New York NY 10010

USA

T: +1 212 979 2722

F: +1 212 979 6909

Editor: Dave Koza

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