GALLERY 19: Coca-Cola Super Sub

Leggsy, the three-legged footballer with two left feet is the star of this animated ad - a send up of the England team, famous for weak left-sided midfielders. The scenario was built around predictions that football injuries would make headline news. A member of the team falls off the plane steps and injures himself. Leggsy steps in and goes on to score the winning goal. The music, "Baddest Ruffest" by Backyard Dogg, pumps out its beat at breakneck speed, mirroring the action on the pitch perfectly.

Product/client: Coca Cola

Agency: Wieden & Kennedy

Kiezersgracht 125-127

1015 CJ Amsterdam


T: +31 20 621 3100

F: +31 20 621 3299


Creative Directors: Jon Matthews, John Boiler

Agency Producer: Samantha Cox

Creative Team: John Boiler, Jon Matthews

Production company: Partizan Midi Minuit

10 rue Vivienne

75002 Paris


T: +33 1 53 45 01 23

F: +33 1 53 45 01 24


Director: Numero 6

Producer: Amanda Stubbs

Post-production company: Duran

35 rue Gabriel Peri

92130 Issy les Moulineaux


T: +33 1 4529 9999

F: +33 1 4529 8700/99 48

Music: "Baddest Ruffest";Backyard Dogg

Sound Design: Christophe Etreillard, Rowan Young; Scramble Sound

Animation: Numero 6

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