GALLERY 19: Distell Savanna - Joke

The strategy behind this ad plays on the products' dryness, and manages to engage the viewer immediately without using words. The slick movement between some of the biggest joke cliches - including the chicken which crosses the road - is original and is shot impeccably by Gray, while the facial tics of the barman contrast beautifully with the drinker's deadpan face. A clever strategy which works without ever becoming smug.

Product/client: Distell Savanna

Agency: TBWA Hunt Lascaris

PO Box 785203


2146 Johannesburg

South Africa

T: +27 11 884 0570

F: +27 11 883 7624


Creative Director: Frances Luckin

Agency Producer: Juanita Strydom

Art Director: Camilla Herberstein

Writer: Gary Du Toit

Production company: Velocity Afrika

38 Wessels Road


2128 Johannesburg

South Africa

T: +27 11 807 0100

F: +27 11 807 1208


Director: Greg Gray

Producer: Hazel Neuhaus

Director of Photography: Paul Gilpin

Post-production company: Visual Assault

Ste 18

Postnet XII

2015 Birnam Park

South Africa

T: +27 11 268 0710

F: +27 11 268 0719

Editor: Marcelle Mouton